One of the most common questions I get from students during college application season is: “How do I actually show a college that I want to go there?” That’s exactly what demonstrated interest is about. It’s not just a buzzword thrown around by admissions officers. It’s a factor that can genuinely influence your chances—especially at schools where yield (the percentage of accepted students who actually enroll) matters.
Demonstrated interest is essentially the ways you show a college that you’re serious about attending. For schools that track it, your level of engagement may help tip the scales when admissions officers are deciding between two equally qualified applicants. I’ve seen students turn a waitlist into an acceptance simply because they took the time to build a thoughtful connection with the school.
But not all students know how to do this in a strategic and authentic way. That’s what we’ll walk through.
Demonstrated Interest in Colleges: How to Show It
Let’s start with the basics: not every college considers demonstrated interest. According to the National Association for College Admission Counseling (NACAC), smaller private colleges are more likely to track it, while many large public universities don’t. But when it matters, it really matters.
For example, I worked with a student named Sofia who applied to a mid-sized liberal arts college in Pennsylvania. She had solid grades and a strong essay, but the admissions officer later told her that what tipped the decision was her campus visit and the thank-you note she sent afterward. That was her way of saying, “You’re not just one of many—I see myself here.”
Why Colleges Care About Demonstrated Interest
Colleges want to admit students who are likely to enroll. It helps their yield rate, which in turn affects rankings and financial planning. If you show up in their database multiple times—attending events, opening emails, engaging with admissions reps—that sends a signal: this student is serious.
Demonstrated interest can also be a way for colleges to gauge fit. Are you asking thoughtful questions? Have you explored specific programs, like honors colleges or study abroad? That curiosity reflects more than just stats—it shows intention.
How to Know If a School Tracks Interest
Start by checking a school’s Common Data Set, specifically section C7. You can also visit their admissions page or ask a rep directly. You’ll often see language like “demonstrated interest is considered” or “we value student engagement.” If it’s not mentioned, it’s safe to assume it’s not a major factor, but it still never hurts to be thoughtful in your interactions.
Now, let’s look at how to actually show it—authentically and effectively.
Ways to Show Demonstrated Interest
There are many creative and strategic ways to express interest in a college. I usually recommend a mix of online and in-person engagement. Here’s how to get started:
- Campus Visits: If you can, visiting a school is one of the most impactful ways to show interest. Sign in at the admissions office so your visit is logged.
- Virtual Information Sessions: These are especially great for out-of-state or international students. Be sure to register with your full name and email used in your application.
- College Fairs and Local Events: When a college visits your school or city, show up. Bring questions. Get a business card if possible.
- Email Communication: Reach out to admissions reps with specific questions. Avoid generic messages—make it clear you’ve done your research.
- Follow on Social Media: Like and comment on posts from admissions accounts when appropriate. It keeps you on their radar.
- Apply Early Action or Early Decision: This is a strong indicator of interest. As explained in our early decision vs early action guide, ED is especially powerful in showing commitment.
- Write a Targeted “Why Us” Essay: Avoid clichés. Mention specific programs, professors, traditions, or values that connect to your goals. If you’re applying to a college with honors programs, be sure to tailor your essay accordingly.
- Attend Department Events: If you’re interested in art, for example, explore the school’s portfolio days or open studios. Some schools track this kind of engagement—especially relevant for portfolio-based applications.
I advised a student named Malik who was undecided on his major, but curious about environmental science. After attending a virtual seminar hosted by the department and asking a question about fieldwork opportunities, he followed up with a thank-you email. That extra step not only helped him stand out—it helped him decide that the college truly aligned with his interests. That’s the real win.
What Not to Do
Demonstrated interest isn’t about being pushy or performative. Don’t email every week or ask questions you could easily find on the website. Avoid copying and pasting the same note to every admissions officer. It needs to feel genuine—not scripted.
Also, don’t lie about your interest. If a college isn’t in your top five, focus your energy on the ones that are. Authenticity matters more than checking boxes.
How Demonstrated Interest Can Impact Outcomes
Let me be clear: demonstrated interest won’t make up for a low GPA or test scores, especially at selective institutions. But when schools are choosing between similar applicants, it can absolutely serve as a tie-breaker. I’ve seen it happen more often than people think.
This is particularly true with waitlists. If you’re waitlisted, a heartfelt letter reaffirming your interest, along with updates on achievements, can help you move up. We go into more detail in our guide to navigating college waitlists.
One student I coached, Aiden, was waitlisted at a school he loved. He didn’t just send a generic letter—he reached out to a professor in the bioengineering department, attended a virtual Q&A, and submitted an update on his senior research project. Two months later, he got off the waitlist. His interest wasn’t just evident—it was compelling.
Likewise, for students considering a transfer, showing interest through department visits, advisor meetings, or faculty outreach can make a difference. If that’s your path, our guide on transferring colleges offers deeper strategies.
Use Your Summer Strategically
Summer is a great time to deepen your interest in schools. You can visit campuses, participate in pre-college programs, or attend online workshops. If you’re wondering how summer activities factor into applications overall, check out our detailed breakdown on using summer activities to boost college applications.
FAQs About Demonstrated Interest
Does every college track demonstrated interest?
No. Many large public universities do not consider it at all, while smaller private colleges often do. The best way to know is to check the school’s Common Data Set or ask an admissions representative.
Is applying Early Decision the strongest form of demonstrated interest?
Yes. Applying Early Decision is a binding commitment and is often viewed as the strongest signal you can send. However, it’s only the right move if the school is truly your top choice.
What if I can’t visit in person?
That’s okay. Virtual events, information sessions, webinars, and email communication are all valid ways to show interest. Many colleges have increased their virtual engagement options in recent years.
Can demonstrated interest hurt my application?
Only if it feels forced or inauthentic. Overdoing it—or appearing to treat the process like a transaction—can backfire. Focus on meaningful engagement, not quantity.
Final Thoughts
At its core, demonstrated interest is about relationships. It’s about showing a college that you’ve done your homework, that you care, and that you can see yourself thriving in their community. When done well, it doesn’t just boost your chances—it also helps you figure out where you truly belong.
I always tell students: don’t fake it, don’t overdo it, and don’t stress if you can’t make a campus visit. Focus on being curious, thoughtful, and intentional. That’s the kind of interest colleges notice—and appreciate.
And if you’re feeling overwhelmed or unsure where to start, you’re not alone. Whether you’re applying for the first time, transferring, or aiming for a competitive program, there’s guidance available. Keep asking thoughtful questions, and keep showing up. That’s how you’ll stand out.