Every spring, I hear the same anxious question from students and parents: “What are colleges really looking for this year?” It’s a fair question, especially in 2025, when the admissions landscape is shifting faster than ever. Between changes in standardized testing policies, rising application numbers, and evolving definitions of “merit,” it’s no wonder students feel like they’re aiming at a moving target.
As someone who’s worked with students from all walks of life — including first-generation applicants, international students, and those navigating financial hardship — I can tell you something with confidence: understanding the trends gives you power. It can help you focus your energy in the right places and avoid wasting time on outdated strategies.
So let’s look closely at what’s happening in 2025 and how you can respond with purpose and clarity.
Understanding College Admissions Trends in 2025
The 2025 admissions cycle is already marked by a mix of uncertainty and innovation. Colleges are adjusting to new realities, and students must do the same. Here’s what you need to know.
Test-Optional Policies Are Shifting — Again
After several years of widespread test-optional policies due to the pandemic, we’re seeing a split in 2025. While many colleges still allow students to apply without SAT or ACT scores, some top-tier institutions are reinstating testing requirements. MIT and Georgetown, for example, now require test scores again, citing concerns about academic readiness.
However, most public universities and liberal arts colleges remain test-optional. A few have even gone test-blind, meaning they won’t consider scores at all.
If you’re unsure whether to submit your test scores, I often advise students to ask: “Does my score strengthen my application?” If your SAT is significantly higher than your school’s average, it’s likely worth submitting. If not, focus on other strengths like grades, essays, and extracurriculars.
Application Numbers Are Still Climbing
According to data from the Common App, the number of college applications submitted in 2024-2025 increased by over 10% from the previous year. This surge is largely driven by the ease of applying online and a rise in international applicants. But it also means acceptance rates are dropping — even at schools that used to be considered “safeties.”
I worked with a student named Jordan this year who had a 3.9 GPA and great extracurriculars. He applied to 12 colleges and was waitlisted at five. We had to regroup and craft a thoughtful letter of continued interest to his top choice — and it worked. He got in off the waitlist in late April, but it was a close call.
The takeaway? Apply broadly, include a mix of reach, match, and likely schools, and don’t assume anything is guaranteed.
Demonstrated Interest Matters More Than Ever
With so many applicants, colleges are paying close attention to who’s truly excited about attending. This is where demonstrated interest becomes crucial. Schools want to admit students who are likely to enroll.
Ways to demonstrate interest include:
- Attending virtual or in-person info sessions
- Opening emails from the college and clicking through
- Following the college on social media
- Submitting supplemental essays that show deep knowledge of the school
One student I advised, Aisha, visited Syracuse University’s campus and attended a student panel. She referenced that experience in her supplemental essay, which helped her stand out. She later received an acceptance letter with a merit scholarship.
If you’re not sure where to start with college events, check out our article on navigating college fairs and info sessions.
AI and Digital Portfolios Are Changing the Game
In 2025, we’re also seeing a rise in digital portfolios — not just for art students, but also for those in STEM, media, and business. I’ve had students submit coding projects, short films, and even podcasts as part of their applications. And with the rise of AI-powered platforms, some colleges are using tools to assess writing originality or even conduct virtual interviews.
If you’re applying to a visual or performing arts program, I highly recommend reading our guide to portfolio admissions. Even for non-arts majors, including a digital showcase of your work can give your application an edge — especially if you’re applying to interdisciplinary programs.
What Students Can Do to Stand Out in 2025
Rising competition doesn’t mean you’re powerless. In fact, it’s more important than ever to focus on the parts of your application you can control. Here’s how I guide students in today’s climate.
Craft a Personal Statement That Tells a Real Story
Admissions officers are reading thousands of essays. What they remember are honest, specific stories. Avoid generic statements about “perseverance” or “leadership” unless you can back them up with lived experience.
One student I worked with, Mei, wrote about translating at a medical clinic for her grandmother. It was simple, deeply personal, and showed her values. She was accepted to five of her top-choice universities.
For help writing a standout essay, I strongly recommend our guide on how to write a powerful personal statement.
Use Summer Wisely
Admissions offices are looking for students who make meaningful use of their time. In 2025, this doesn’t have to mean an expensive internship or international travel. Volunteering locally, starting a small business, or pursuing independent research can be just as impactful.
Explore our resource on how to use summer activities to boost college applications.
Apply Early — But Strategically
Applying Early Decision or Early Action can increase your chances at some schools, but it’s not a one-size-fits-all answer. If you’re not 100% sure about a school, Early Decision might box you in. Learn more in our guide on early decision vs early action.
I always recommend students and families discuss finances before committing to binding decisions. A strong Regular Decision strategy can be just as powerful — especially if you use the extra time to polish your essays or raise your GPA.
FAQs About the 2025 Admissions Landscape
Is it harder to get into college in 2025?
In many ways, yes. Application numbers are rising, and acceptance rates are falling. But the flip side is that there are also more ways to stand out — especially if you apply strategically and stay authentic.
Should I still take the SAT or ACT?
It depends on your target schools. Some are reinstating requirements, while others remain test-optional. Research each college’s policy and decide whether your scores add value to your application. You can explore testing strategies in our article on GPA vs standardized tests.
How important are recommendation letters in 2025?
They continue to be a critical part of your application, especially at selective colleges. Make sure you choose recommenders who know you well and can speak to your growth. Our detailed guide on how to secure strong recommendation letters can help.
What if I don’t get into any of my top-choice schools?
It happens more often than people think. You still have options — from appealing a rejection (here’s how: appeal your college rejection) to taking a gap year or transferring later. Your path might not be linear, but it can still be powerful.
Final Thoughts
College admissions in 2025 are complex, yes — but not impossible. The key is to stay grounded in what you can control: your story, your effort, your choices. Trends will come and go, but authenticity and intentionality never go out of style.
If you’re feeling overwhelmed, know that you’re not alone. I’ve seen students rise from uncertainty to confidence simply by asking the right questions and seeking the right support. And that’s what we’re here to help you do at College Grant Hub.
Your journey is valid, your story matters, and your future is still yours to shape.